Where It All Began: A Passion for Problem-Solving

I’ve always been drawn to creative problem-solving—finding elegant solutions that make every day experiences smoother and more meaningful. But during my studies, I realized I was more interested in the why behind design decisions than just the physical outcomes. I wanted to understand people, behaviours, and the experiences that shaped their needs

After university, I didn’t take the traditional product design route. Instead, I began working remotely as a charity fundraiser with Angel , where I managed both inbound and outbound calls for a variety of fundraising campaigns. It was a role that aligned deeply with my values—I’ve always been someone who cares about making a difference, and this role gave me the opportunity to do just that.

Some of my most meaningful experiences came from working on campaigns for the International Rescue Committee, UK for UNHCR (The UN Refugee Agency), and World Vision—some of the largest humanitarian organizations in the world. I raised significant funds for causes that mattered deeply, and in doing so, I helped make a real impact on people’s lives.

While working at Angel, I realized I still craved that sense of creativity and purpose I had once found in design. The difference now was that I had a clearer understanding of who I wanted to design for—and why. I didn’t just want to create something visually appealing. I wanted to build experiences that helped people, supported communities, and made everyday moments feel a little easier.

It felt like a natural evolution of everything I cared about—human behavior, thoughtful problem-solving, and purposeful creativity. While continuing my fundraising work, I began studying UX/UI on the side, immersing myself in the process of research, wireframing, prototyping, and designing experiences that truly meet users' needs.

“I don’t just design screens , I design experiences that connect, support, and make a difference.”