🏡 Sage Move – A Smarter Way to Relocate
🎯 My Role : Lead UX/UI Designer responsible for user research, interface design, and prototyping.
🏷 Industry : Relocation and Moving Services
🧰 Toolkit : Figma, Illustrator and photoshop.
🕒 Timeline : Q4 2024
Sage Move is a guided relocation platform that cuts mover anxiety by combining AI checklists, live support, and community tips—in one accessible hub.
🔧 Project scope : Design a user-centred relocation service with personalized guidance and resources, ensuring a seamless, stress-free moving experience.
Jump To…
Testing & Iteration
🎯Research
What did we need to learn?
Provide bundled, affordable relocation services
Build trust through transparent guidance
Business Goal
Movers need clear, step‑by‑step support to reduce stress
Pet‑owners fear complex paperwork and crave a single source of truth
User Hypotheses
🔍 Chosen Methods
User Interviews 🎤
Dive deep into real mover stories—uncover pain‑points, unmet needs, and emotional triggers.
Journey Mapping 🗺
Visualize the full relocation journey to spot friction “hot spots” and moments of delight.
Card Sorting📇
Define IA by seeing how movers naturally group topics (checklists, services, neighbourhood info).
Top Insights
Budget & Paperwork Anxiety
Movers fear hidden fees and pet/vet regulations.
DIY Overload
Users cobble together checklists from YouTube & forums.
Affinity map clusters: Pre‑Move, Tools & Prep, Emotional Journey.”
Analysis & Insights
Competitive analysis
Key Strength :
Live chat support
Key Weakness
Outdated UX, no community features
Key Strength :
Key Strength :
Flexible booking
🚩 Top 3 Opportunity Gaps
Pet‑Owner Support
No one offers clear, step‑by‑step animal relocation rules.
Cost calculators
Key Weakness
Key Weakness
No personalised checklists
Clunky group scheduling
Smart Scheduling
Group viewings and virtual tours are missing.
Key Strength :
Instant quotes
Key Weakness
No pet‑relocation guidance
Community & Personalisation
Movers crave peer tips, local insights, and a tailored plan.
Ideation & Concept
💡 How Might We…
HMW reduce mover anxiety by giving clear, step‑by‑step guidance?
HMW simplify pet‑relocation so owners feel confident about rules?
HMW foster community so newcomers get local tips and support?
👤 Key Personas
Daniel, 34→ UX Designer → Seattle →Spain, pet‑owner
🎯 Needs:
• Straightforward pet paperwork
• Cost‑transparent quotes
😣 Pain:
• Fear of customs holdups
• Hidden service fees
Emily, 18→Student → London→University, budget-conscious
😣 Pain:
• Budget surprises, last‑minute fees
🎯 Needs:
• Affordable move plan
• Easy‑to‑follow checklist
Design & Prototype
IA & Core User Flows
Wireframes (Lo‑Fi)
Final high fidelity prototypes
Onboarding & General
Welcome / Landing Screen
Greets movers with the “Stress‑Free Moving Service” tagline, a short value proposition, and a “Get Started” CTA.
Moving resources
Moving Resources Hub
Entry point to all relocation resources—local & international moves, pet/custom regulations, expert advice.
Service Category Screen
Lets users choose their moving type—Student, Storage, Transportation, or Packing—so they land in the right flow.
Pet Regulations Overview
Dive into pet‑relocation: choose between personalised guides, video walkthroughs, or expert consults.
Resources Overview Screen
Introduces “Tips & Guides” and “Moving Resources” sections, each with a clear “Learn More” button.
Custom Guide Preview
Your tailored pet‑regulations guide is ready—scroll to review or download it for free.
Testing & Iteration
Avg. Time to Complete Key Tasks (seconds)
Checklist Grouping Confusion
Avg. Satisfaction: 4.6 / 5 ⭐
Completion Rate: 100%
Avg. Time/Task: 1 min 30 s
Errors & Hiccups : Minor: accordion spacing, label clarity
Because generating the pet regulations guide takes ~25 % longer than the fastest flow, we’ll explore an AI‑auto fill to cut that time by at least 30 seconds
“All these tasks just ran together—I didn’t realize “Pack” and “Move Out” were separate sections, so I almost skipped my packing list.”
“I tapped the header thinking it might expand… nothing happened. I didn’t know those arrows meant I could open more info”
Participant Martin, when trying to view specific pet‑regulation details
Participant Jane, struggling to mentally chunk 12 tasks
Hidden Accordion Panels
Reflection & Next Steps
Throughout this project, I learned the importance of user research and iterative design in creating solutions that truly resonate with the target audience. If I were to approach this project again, I would invest more time in usability testing to refine the user experience further and explore more advanced accessibility features to ensure inclusivity.
Iteration stats:
“Checklist clarity updates expected to reduce time by 15 s.”
“Accordion UX changes aim to cut mis‑clicks by 80 %.”
Roadmap for Expansion
Q3 2025: Explore AI‑auto‑fill for guides (shave 30 s+ off flow).
Q4 2025: Expand multi‑language support & group‑viewing scheduler.
Ongoing: Analytics tracking (click‑throughs, prototype engagement).